Oracle Cloud
Brand awareness campaign

Oracle, traditionally known for their database expertise, needed to demonstrate ‘cloud’ prowess. The main part of the campaign used films of Oracle customer stories to do this. They show how customers have been able to bring about transformation to their business, customers or society by using Oracle Cloud technology.

The films were supported by OOH, press, digital display and social media that ran right across EMEA and Japan.

The campaign ran alongside a digital ‘demand generation’ campaign.